A public forum for those concerned about the proposed expansion to the College Avenue Safeway in Oakland, and its irrevocable harm to Rockridge and Elmwood

Monday, January 17, 2011

Rockridge Safeway Design Review

The Oakland Planning Commission's Design Review Committee will hold a public hearing on Safeway's plans for redeveloping the Rockridge Shopping Center (corner of Broadway and Pleasant Valley Ave.) at its January 26th meeting.

A coalition of neighborhood groups, consisting of RCPC, Friends and Neighbors of College Avenue (FANS), Urbanists for a Livable Temescal Rockridge Area (ULTRA), Standing Together for Accountable Neighborhood Development (STAND - another Temescal area group) and Piedmont Avenue Neighborhood Improvement League (PANIL) has put forward four alternative proposals for developing the site. They've also submitted a joint report that critiques Safeway's plans and puts development of the site in a planning context. You can view the full report here. The coalition is presenting their alternatives not so much to say that one of them should be approved instead of Safeway's plans, but to indicate how the site could be developed in a more urban and community-integrated way. Here is a more in-depth description of Safeway's proposal and the four alternative plans..

We encourage Rockridge residents to attend the hearing and voice their support for an urban bike, pedestrian, and transit-oriented plan that would complement our local shopping areas.



59 comments:

Anonymous said...

Good heavens! ULTRA and STAND actually want a lively mixed-use development. It is fortunate that this is outside of the Rockridge borders. It may actually turn out to be good project.

Anonymous said...

RCPC offered a site design which appeared to encourage drivers approaching the site via Pleasant Valley Blvd. to bypass the Broadway/51st intersection by racing through the shopping center.

It made quite an impact.

Anonymous said...

Did the meeting happen? What happened at the meeting?

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Your Dude said...

Last night I attended what I thought would be another community meeting about Safeway. Well it turned out to be less of a jogos de moto meeting and more of an exhibition, which means that I don’t have dramatic moments to share but I did get to look at Safeway’s plans closely.

Your Dude said...

As for the store, it will be 49,000 square feet, compared to its current 25,000 feet. I think an expansion is sorely needed. The current store has very narrow aisles and just isn’t very pleasant to shop in. Probably the most exciting thing I heard last night was that because they’re expanding the store, no shelves will be higher than 5 feet! mensagens de carinho I’m really short and often find myself having to ask for help in grocery stores to reach items on the top shelf so this is my dream come true.

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